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Public Relations2017 Spring

Subject Advertising (ADVT) 3340 Section 01 (CRN: 10756)

Prerequisite: ADVT 3300. History and development of public relations as an influential part of the management function is discussed, including the public relations process of fact finding, opinion research, planning, communicating, and evaluating. Decision making and application of management policy as it relates to the organization’s various publics is covered. Three credit hours.
16 seats available (capacity: 28)
Credit Hours
3

Meeting times and locations

  • Thursday 6:00pm - 8:40pm Reynolds Business Building 105(Lecture)
    January 9th to May 9th, 2017 (17 weeks)

Instructors

  • Irby, Alvin T (Primary)

Department

Marketing/Advertising

College

Business
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