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Marketing Management2018 Spring

Subject Marketing (MKTG) 4385 Section 01 (CRN: 10827)

Prerequisites: senior standing, MKTG 3350, MKTG 3385, MKTG 4310, ADVT 3300, MKTG 3353. The application of marketing concepts and techniques to the solution of marketing problems, includes product positioning, product and product line, price, channels of distribution, advertising, and personal selling. The case study method is emphasized. Three credit hours.
9 seats available (capacity: 35)
Credit Hours
3

Meeting times and locations

  • Tuesday 6:00pm - 8:40pm Reynolds Business Building 350(Lecture)
    January 16th to May 8th, 2018 (16 weeks)

Instructors

  • Geissler, Gary L (Primary)

Department

Marketing/Advertising

College

Business
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