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Principles Of Advertising2017 Spring

Subject Advertising (ADVT) 3300 Section 991 (CRN: 12401)

Prerequisite: MKTG 3350. Fundamentals of local, national, and international advertising are covered, including social, ethical, and legal/regulatory aspects. Major members of the industry are discussed including advertisers, agencies, and the media. The advertising process is detailed, including research, strategic marketing planning, copyrighting, art direction, and media planning and selection. Three credit hours.

Section 991 is an ONLINE COURSE.

9 seats available (capacity: 40)

Credit Hours
3

Meeting times and locations

Lecture (time to be announced)
January 9th to May 9th, 2017 (17 weeks)

Instructors

Geissler, Gary L (Primary)

Department

Marketing/Advertising

College

Business