Marketing Management2017 Spring
Subject Marketing (MKTG) 4385 Section 9H1 (CRN: 12414)
Prerequisites: senior standing, MKTG 3350, MKTG 3385, MKTG 4310, ADVT 3300, MKTG 3353. The application of marketing concepts and techniques to the solution of marketing problems, includes product positioning, product and product line, price, channels of distribution, advertising, and personal selling. The case study method is emphasized. Three credit hours.
Section 9H1 is a HYBRID COURSE which meets online and in person on alternating Tuesday evenings at 6pm - 8:40 pm. MKTG 4385 will meet the first week online. The first in-class face-to-face meeting will be January 17 and thereafter face-to-face alternating Tuesdays. See Blackboard for course instructions.
24 seats available (capacity: 35)
Credit Hours
3
Meeting times and locations
Instructors
Department
Marketing/Advertising
College
Business