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Marketing for Profit & Growth2017 Spring

Subject Marketing (MKTG) 7311 Section 9H1 (CRN: 12415)

Prerequisite:Econ 7313 and Acct 7304. Course Description: Proper evaluation of the actors and environmental forces within markets to formulate and execute effective local and global marketing strategies including business models, segmentation, target marketing, positioning, differentiation, branding, the marketing mix or 4 p's (price, product, place, promotion), integrated marketing. communications, product management, and new product development. Course also includes the use of marketing communications, product management, and new product development. Course also includes the use of marketing metrics, development of marketing plans, and anticipating the effect of the business cycle on marketing efforts.
Section 9H1 is a HYBRID COURSE which meets online and in person on alternating Tuesday evenings at 6 pm - 8:40 pm. The first in-class face-to-face meeting of MKTG 7311 will be January 10 and thereafter face-to-face on alternating Tuesdays. See Blackboard for course instructions.
16 seats available (capacity: 35)
Credit Hours
3

Meeting times and locations

  • Tuesday 6:00pm - 8:40pm Reynolds Business Building 101(Lecture)
    January 9th to May 9th, 2017 (17 weeks)

Instructors

Department

Marketing/Advertising

College

Business
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