Marketing for Profit & Growth2018 Spring
Subject Marketing (MKTG) 7311 Section 02 (CRN: 15390)
Prerequisite:Econ 7313 and Acct 7304. Course Description: Proper evaluation of the actors and environmental forces within markets to formulate and execute effective local and global marketing strategies including business models, segmentation, target marketing, positioning, differentiation, branding, the marketing mix or 4 p's (price, product, place, promotion), integrated marketing. communications, product management, and new product development. Course also includes the use of marketing communications, product management, and new product development. Course also includes the use of marketing metrics, development of marketing plans, and anticipating the effect of the business cycle on marketing efforts.
17 seats available (capacity: 35)
Credit Hours
3
Meeting times and locations
Instructors
Department
Marketing/Advertising
College
Business