Principles Of Advertising2016 Fall
Subject Advertising (ADVT) 3300 Section 01 (CRN: 61397)
Prerequisite: MKTG 3350. Fundamentals of local, national, and international advertising are covered, including social, ethical, and legal/regulatory aspects. Major members of the industry are discussed including advertisers, agencies, and the media. The advertising process is detailed, including research, strategic marketing planning, copyrighting, art direction, and media planning and selection. Three credit hours.
16 seats available (capacity: 35)
Credit Hours
3
Meeting times and locations
Instructors
- Geissler, Gary L (Primary)
Department
Marketing/Advertising
College
Business