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ADVT IMC Development2016 Fall

Subject Advertising (ADVT) 3310 Section 01 (CRN: 61398)

Prerequisite: ADVT 3300. Fundamentals of advertising from the advertiser’s perspective as an integrated element of the promotion mix are covered, including the administration of advertising campaigns, budgets, media planning, and advertising research. Three credit hours.
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Credit Hours
3

Meeting times and locations

  • Wednesday 6:00pm - 8:40pm Reynolds Business Building 365(Lecture)
    August 17th to December 13th, 2016 (17 weeks)

Instructors

  • Geissler, Gary L (Primary)

Department

Marketing/Advertising

College

Business
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